There’s something eternally alluring about summer on the Italian coast — the glittering water, linen brushing sun-warmed skin, the slow clink of ice in an afternoon spritz. In 2024, Gucci captured that energy with the debut of its Lido collection: a playful, sun-drenched celebration of leisure, freedom, and carefree elegance. Now, in 2025, the Lido vision returns — deeper, more refined, and more rooted in timeless sophistication.

Curated once again by creative director Sabato De Sarno, the Gucci Lido 2025 Collection draws from the same Mediterranean spirit but evolves it. If 2024 was about the spark of summer adventure, 2025 is about the confidence that comes with knowing who you are — and dressing like it.

The campaign, lensed by Anthony Seklaoui, continues to tell a story of coastal joy, but with a quieter intimacy this time. The photographs move beyond sunlit energy into moments that feel slower, more cinematic. Models lounge on striped loungers and stroll through coastal towns in a haze of gold, embodying a lifestyle that feels less like a holiday and more like a way of being.

What’s New in Gucci Lido 2025?

The 2024 Gucci Lido Collection introduced the idea: bold colour-blocked bikinis, raffia totes, statement accessories, and playful contrasts. It was fresh, energetic, and unmistakably summer.

But in 2025, the aesthetic matures. The colour palette softens — now drawing from sun-bleached neutrals, golden hour oranges, and soft seafoam greens. The textures feel more artisanal, and the silhouettes more timeless.

The shift reflects De Sarno’s evolving vision. Rather than pushing seasonal trends, he leans into casual grandeur: effortless, sun-washed luxury that’s as suitable for beach clubs as it is for quiet Mediterranean evenings.

Hero Pieces: From Iconic to Reimagined

Signature Gucci bags return with renewed purpose. The Jackie and GG Marmont are now crafted in light raffias and textured canvas — perfect for resort living. The newer Gucci Luce and Moon Side bags, first introduced in 2024, are back in neon-lined GG canvas and bold coastal shades, echoing the vibrancy of seaside life.

Swimwear takes on a sculptural minimalism: triangle bikinis, belted one-pieces, and sleek bandeaus that transition effortlessly from sun-lounging to aperitivo hour. And this year, Gucci’s resort Wear line shines — with flowing linen shirts, open-weave knits, tailored shorts, and featherlight kaftans that turn poolside fashion into everyday wear.

Accessories That Tell the Story of Summer

As with all Gucci summer collections, accessories complete the narrative. Straw-effect visors, silk scarves, espadrilles, and oversized totes help define the mood. Whether it’s a weekend in Saint-Tropez or a yacht on the Amalfi Coast, these pieces speak of leisure, intention, and quiet opulence.

Even the footwear is designed with versatility in mind — from rubber slides with micro-GG embossing to natural rope espadrilles meant to wander seaside towns.

Where to Find the Gucci Lido 2025 Collection

The collection is now available at select Gucci boutiques worldwide, with exclusive summer pop-up shops located in jet-set destinations like Capri, Porto Cervo, Saint-Tropez, and The Hamptons. You can also explore the full collection online at Gucci.com.

FAQs About Gucci Lido 2025

What is the Gucci Lido Collection?

The Gucci Lido Collection is a summer capsule line that celebrates Italian beach culture. Featuring luxury swimwear, accessories, and resort Wear, it’s inspired by coastal elegance and Mediterranean ease.

Who designed the Gucci Lido 2025 collection?

The collection was designed by Sabato De Sarno, Gucci’s creative director, as part of his ongoing mission to modernize the house’s codes with casual sophistication.

What makes the 2025 edition different from 2024?

While the 2024 collection was playful and energetic, the 2025 version is more grounded. It features softer colours, elevated fabrics, and a more refined design philosophy — evolving the Lido identity into something truly timeless.